Finance Use Case: Customer Segmentation for a Bank

Objective:

A bank’s payment services branch aimed to provide added value to its clients by offering a solution that delivers enriched sales data from point-of-sale (POS) terminals, integrating external data sets to enhance the insights.

Solution:

An online service offering potential market data, population, and business information via a subscription-based API, which can be integrated into the existing application.

Actions:

• Enrich the tool with additional data from external sources, such as population censuses, housing data, businesses, land registries, sector studies, panels, public online sources, directories, websites, and a database of over three million points of interest (POIs).

• Provide access to and search for this data via the API. For example, enabling searches of transactions made by specific economic levels within a given area of influence, or identifying where to carry out commercial actions based on client origin.

• Integrate the data into the tool to allow searches through a web interface and display results on geographic maps.