Objective:

Analyse data from internal CMS and CRM databases to create a management dashboard for hotel establishments.

Solution:

Implement big data with historical booking data. Deploy the Revenue Management System RateShopper to effectively execute the strategy across all distribution channels and enable data-driven decision-making through a mobile application.

Actions:

• Apply disciplined analysis to predict consumer behaviour at a micro level and optimise product availability and pricing to maximise revenue.

• Forecast bookings based on patterns and correlations.

Examples of application:

• Determine the most appropriate price for each situation.

• Accurately predict commercial demand.

• Identify the most profitable product combinations.

• Calculate lost revenue due to cancellations.

• Evaluate the profitability of group bookings.

• Factor online reputation into pricing decisions.