Objective:

Analyse demand volume in a specific area where a property development is being considered, examining the type of clients seeking housing in the area, along with their preferences and needs. In the second phase, target advertising to the relevant population segment and engage with potentially interested groups via social media regarding housing purchases in the area.

Solution:

Conduct a pilot project using real data that allows the client to gain practical experience and take action in a specific area, so that upon completion, the return on investment can be analysed.

Actions:

• Data collection.

• Enrich data with additional sources.

• Data processing: preparation and normalisation.

• Data Science services: Data analysis, modelling, and algorithm application.

• Data visualisation on a self-service dashboard.

• Aggregated report on real estate sales trends.

• Aggregated sociodemographic report of the area.

• Market study on property demand in the area.